Open Secret

About

Search changed shape. Most agencies are still selling the old one.

Why this exists

For twenty years, being findable meant ranking. A page won a position, someone clicked it, and the click was the outcome you paid for.

That is no longer how a large and growing share of people find a local business. They ask an assistant, and it answers with one to five names. There is no page two to climb to, no position eleven. You are named or you are not.

The work that decides which names come back is largely invisible to the industry that grew up optimising websites — because most of it does not happen on a website at all.

What we actually do

We measure whether AI engines name you, we build presence in the sources those engines read, and we report the number every month so you can see it move.

Roughly four fifths of that work sits off your site: business listings most operators have never claimed, review volume and recency, community discussion, local editorial coverage, and the structured data that lets an engine work out which business a page is even about.

Who we work with

Companies in categories the ad platforms will not take — sexual wellness and pleasure product brands, adult infrastructure providers, and AI companion apps, and plastic and cosmetic surgery.

The entry engagement is a fixed-price project, not a retainer, because most of this work genuinely finishes: listings get claimed, records get reconciled, and then it is done. Anything ongoing should earn its place every month rather than be locked in by a contract. If a company is pre-revenue or not yet spending on marketing, we will say so rather than take the fee — taking a client we cannot serve well is worse than not taking them.

How we work

Every engagement opens with an audit, so both sides make the decision on evidence. Pricing is published rather than negotiated on a call. Minimum term is six months because anything shorter is theatre.

We tell you when the number does not move, and why. A report that only ever contains good news is not a report.

What we will not claim

No AI platform publishes how it selects sources. Our method rests on measured output and correlations documented across the industry — not on confirmed ranking factors, because none have been confirmed.

The field is roughly eighteen months old and the signals shift quickly. We would rather tell you that than sell you certainty we do not have.

Start with the number.

Fifty prompts, four engines, your markets. No commitment beyond the audit.

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