Sexual Wellness Brands
Lubricant and Intimate Care Brands
Lubricants, washes, oils and the intimate care shelf — the most repeat-purchase corner of the category.
What is different here
Why this one is not like the rest of the category.
Low difficulty relative to its volume, and the buying question is almost always a qualifier — sensitive skin, silicone versus water, pregnancy, menopause. Each qualifier is a separate page and a separate answer, and most brands in this category publish one combined product page and rank for none of them.
The searches that decide it
2,900 people a month ask this, and an engine answers with names.
Measured monthly volume. These are your customers' searches, not yours — which is the point. Whoever the engines name for these is the one getting the order. Where a global figure is shown it is summed across every regional database; the United States is rarely more than two thirds of it.
| Query | US / month | Global | Difficulty | CPC |
|---|---|---|---|---|
| best lubricant | 2,900 | — | 33 | $0.38 |
Source: Semrush, measured 2 October 2026. US column is the United States database; Global is summed across all regional databases and is shown only where it was pulled. Difficulty is Semrush KD, where lower is easier.
What we do
The work, applied to Lubricant and Intimate Care Brands.
AI Visibility
Get named by ChatGPT, Gemini, Perplexity and Copilot — and measure it monthly.
How it works →Organic Search
Organic search built for a category that cannot buy its way to the top.
How it works →Link Building
Authority built from the sources that will actually publish you.
How it works →Also in Sexual Wellness Brands
Neighbouring work.
Pleasure Product Brands
Direct-to-consumer brands selling vibrators, couples products and the rest of the hardware category.
See the work →Condom and Protection Brands
Protection and safer-sex brands, where the category is legal everywhere and the competition is a handful of century-old incumbents.
See the work →Pelvic Health and FemTech
Pelvic floor trainers, postpartum and menopause devices — sexual wellness that reads as medical.
See the work →Adult E-commerce Retailers
Multi-brand retailers and marketplaces carrying hundreds of SKUs rather than one product line.
See the work →Be the name AI gets named
Fifty prompts, four engines, your categories. You will see your score and exactly who is being named instead — before you commit to anything.
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