Open Secret

Sexual Wellness Brands

Pleasure Product Brands

Direct-to-consumer brands selling vibrators, couples products and the rest of the hardware category.

What is different here

Why this one is not like the rest of the category.

Buyers search the product and the use case, never the brand. "Best vibrator" carries roughly thirty times the volume of any brand name in the category, and the answer is assembled almost entirely from editorial roundups. That makes roundup placement worth more here than everything else combined, and it is slow relationship work rather than anything that can be bought.

The searches that decide it

14,800 people a month ask this, and an engine answers with names.

Measured monthly volume. These are your customers' searches, not yours — which is the point. Whoever the engines name for these is the one getting the order. Where a global figure is shown it is summed across every regional database; the United States is rarely more than two thirds of it.

QueryUS / monthGlobalDifficultyCPC
best vibrator 14,800 26,200 37 $1.58
best couples toys 480 — 27 $0.58

Source: Semrush, measured 2 October 2026. US column is the United States database; Global is summed across all regional databases and is shown only where it was pulled. Difficulty is Semrush KD, where lower is easier.

And the honest part

Almost nobody searches for us.

These are the searches for an agency like ours in this sub-category. Put next to the numbers above, they make the case better than a pitch does: the demand is in front of your customers, not in front of us.

  • adult toy seo — 170/mo, difficulty 2
  • adult toy marketing — 90/mo, difficulty 11
  • adult toys marketing — 90/mo, difficulty 4
  • adult toy store seo — 50/mo, difficulty 8

What we do

The work, applied to Pleasure Product Brands.

Also in Sexual Wellness Brands

Neighbouring work.

Taking 2 new clients this quarter

Be the name AI gets named

Fifty prompts, four engines, your categories. You will see your score and exactly who is being named instead — before you commit to anything.

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