Open Secret

Creator Agencies

Your product is recruitment, and the recruits are asking AI.

Creator agencies compete for creators, not for fans. Twenty-four hundred people a month search for an agency to sign with, and a short list of names comes back. That query is the whole business, and most agencies in this category have no presence in the sources that answer it.

ChatGPT

best creator management agency

Here are some well-reviewed options:

  1. 1 Skin Society
  2. 2 Ageless Aesthetics
  3. 3 Radiance Group
  4. 4 Viva Wellness
  5. 5 Bella Vita
Your agency Not mentioned
2.4k

monthly US searches from creators looking for an agency

measured, Semrush

23

keyword difficulty on the management term

winnable

1–5

agencies named in a typical AI answer

there is no page two

3 services

What we do for creator agencies

Citation sources we audit

Where your creators' recommendations come from

Each engine reads a different set of sources. These decide whether a creator agency gets named in your category.

SourcePrimarily feeds
Reddit creator communitiesPerplexity
Comparison and review roundupsAll engines
Trustpilot and agency review sitesChatGPT / Copilot
YouTube and creator mediaGemini
Organization schema on your domainAll engines

4 services × your markets

The prompts we test

Drawn from how creators actually ask, not from keyword tools. A full engagement tracks fifty per market across 4 engines.

How it starts

Three steps, and the first one is free to look at.

  1. 01 Week 1

    Baseline

    We run fifty real buyer prompts across ChatGPT, Gemini, Perplexity and Copilot, and show you exactly who gets named instead of you — and which prompts no engine will answer at all.

  2. 02 Weeks 1–12

    Build

    We fix the sources those engines actually read — entity resolution, structured data, roundups, review platforms, community and trade presence — in the order that moves your score fastest.

  3. 03 Ongoing

    Compound

    Every month the score is re-measured and reported, with the citation source behind each mention. You watch the number move and you know what moved it.

Before you ask

The four things people say first.

"You cannot actually measure this."

We measure it every month

Fifty prompts, four engines, three runs each — logged with the source every engine cited. The number is reproducible, you get the raw log rather than a summary, and prompts an engine refuses are reported separately from prompts a competitor won.

"We already have an SEO agency."

Keep them

The work barely overlaps. Theirs happens on your website. Most of ours happens off it — roundups, comparison pages, review platforms, community and trade media. We will tell you plainly if we think you are paying twice.

"This is too new to spend on."

The answers are already being given

Every engine declines to describe your category and recommends inside it anyway. Ask any of them which processor, which vendor, which brand, which app — names come back today. The question is not whether this arrives, it is whether yours is one of them.

"Show us it works first."

That is exactly how we start

Every engagement opens with a fixed-price audit. You see your score, your competitors’ scores and the gaps before committing to anything monthly. If the number is already good, we will say so and stop there.

Comparison

What a traditional SEO retainer does not cover

Not a criticism of SEO — it still matters. These are simply different jobs, and most operators are only buying one of them.

  Traditional SEO agency Open Secret
Engines covered Google ChatGPT, Gemini, Perplexity, Copilot
Where the work happens Almost entirely on your website Roughly four fifths off it, where citations come from
What success looks like A position on page one Being named in a list of five
Primary data source Google Search Console Engine output, citation logs, roundups, review platforms, community
Channels assumed available Paid search and social alongside organic Built for categories where those are closed
Monthly deliverable A traffic report A score, a per-engine breakdown, and a citation source map
When you are not cited No visibility into why The exact source that produced a competitor mention instead
Refused prompts Not measured Reported separately — a refusal is not a loss
What compounds Rankings reset with each core update Presence in the sources engines read

Every row above is checkable. If your current agency covers a row we have marked, tell us and we will correct it.

2 sub-industries

Which kind of agency are you?

The method is the same across the category. The queries that decide it, the sources the engines trust and the rules you work under are not.

6 questions

Questions creator agencies ask

We recruit creators, not fans. Does this still apply?

It applies better. Recruitment is the query with real volume and clear intent, and it is the one the whole programme targets.

Can you help us market individual creators?

No. We work on the agency as a business — positioning, recruitment and the presence that drives it. We do not manage creator accounts or handle content.

Is the ticket here lower than your other work?

Yes, and the pricing reflects it. This vertical is productised deliberately because the economics do not support bespoke work.

How long before the score moves?

Entity and structured-data corrections can register within two to four weeks. Roundup placement and community presence compound over three to six months. We report monthly either way, so you see progress before it is complete.

Can you guarantee we get recommended by ChatGPT?

No, and you should be sceptical of anyone who does. No AI platform publishes how it selects sources. We work from measured output and correlations documented across the industry, we report honestly, and we re-baseline the source map quarterly because these systems change fast.

Is there a minimum term?

No. The monthly plans are cancel any time and the entry engagement is a one-time project with a fixed price. We would rather earn the next month than hold you to a contract. One caveat worth stating plainly: review velocity and third-party coverage compound over three to six months, so leaving at month two means paying for work you never saw finish.

Taking 2 new clients this quarter

Be the name AI gets named

Fifty prompts, four engines, your categories. You will see your score and exactly who is being named instead — before you commit to anything.

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