Open Secret

Infrastructure Providers

Your buyers are asking AI which vendor to shortlist.

Engines decline to describe your customers' content and answer vendor questions without hesitation. Which processor handles high-risk billing. Which age verification vendor to use. Which host will not drop you. Those answers name someone, monthly, in front of every operator evaluating the category.

ChatGPT

best age verification provider

Here are some well-reviewed options:

  1. 1 Skin Society
  2. 2 Ageless Aesthetics
  3. 3 Radiance Group
  4. 4 Viva Wellness
  5. 5 Bella Vita
Your company Not mentioned
27

US states with age verification laws in force

plus the UK Online Safety Act

1–5

vendors named in a typical AI shortlist

there is no page two

6×

more likely to be cited via third-party sources than your own site

wider still in restricted categories

3 services

What we do for infrastructure providers

Citation sources we audit

Where your operators' recommendations come from

Each engine reads a different set of sources. These decide whether a infrastructure provider gets named in your category.

SourcePrimarily feeds
G2 and Capterra category pagesAll engines
Industry media — XBIZ, YNOT, trade pressAll engines
Comparison and roundup articlesChatGPT / Copilot
Reddit and operator communitiesPerplexity
Conference and association listingsAll engines
Organization and Product schema on your domainGemini / AI Overviews
Partner and integration directoriesAll engines

6 services × your markets

The prompts we test

Drawn from how operators actually ask, not from keyword tools. A full engagement tracks fifty per market across 4 engines.

How it starts

Three steps, and the first one is free to look at.

  1. 01 Week 1

    Baseline

    We run fifty real buyer prompts across ChatGPT, Gemini, Perplexity and Copilot, and show you exactly who gets named instead of you — and which prompts no engine will answer at all.

  2. 02 Weeks 1–12

    Build

    We fix the sources those engines actually read — entity resolution, structured data, roundups, review platforms, community and trade presence — in the order that moves your score fastest.

  3. 03 Ongoing

    Compound

    Every month the score is re-measured and reported, with the citation source behind each mention. You watch the number move and you know what moved it.

Before you ask

The four things people say first.

"You cannot actually measure this."

We measure it every month

Fifty prompts, four engines, three runs each — logged with the source every engine cited. The number is reproducible, you get the raw log rather than a summary, and prompts an engine refuses are reported separately from prompts a competitor won.

"We already have an SEO agency."

Keep them

The work barely overlaps. Theirs happens on your website. Most of ours happens off it — roundups, comparison pages, review platforms, community and trade media. We will tell you plainly if we think you are paying twice.

"This is too new to spend on."

The answers are already being given

Every engine declines to describe your category and recommends inside it anyway. Ask any of them which processor, which vendor, which brand, which app — names come back today. The question is not whether this arrives, it is whether yours is one of them.

"Show us it works first."

That is exactly how we start

Every engagement opens with a fixed-price audit. You see your score, your competitors’ scores and the gaps before committing to anything monthly. If the number is already good, we will say so and stop there.

Comparison

What a traditional SEO retainer does not cover

Not a criticism of SEO — it still matters. These are simply different jobs, and most operators are only buying one of them.

  Traditional SEO agency Open Secret
Engines covered Google ChatGPT, Gemini, Perplexity, Copilot
Where the work happens Almost entirely on your website Roughly four fifths off it, where citations come from
What success looks like A position on page one Being named in a list of five
Primary data source Google Search Console Engine output, citation logs, roundups, review platforms, community
Channels assumed available Paid search and social alongside organic Built for categories where those are closed
Monthly deliverable A traffic report A score, a per-engine breakdown, and a citation source map
When you are not cited No visibility into why The exact source that produced a competitor mention instead
Refused prompts Not measured Reported separately — a refusal is not a loss
What compounds Rankings reset with each core update Presence in the sources engines read

Every row above is checkable. If your current agency covers a row we have marked, tell us and we will correct it.

6 sub-industries

Which kind of company are you?

The method is the same across the category. The queries that decide it, the sources the engines trust and the rules you work under are not.

8 questions

Questions infrastructure providers ask

Is any of this work adult content marketing?

No. Your product is B2B software and the marketing is ordinary B2B marketing — comparison pages, review platforms, trade media, schema. Your customers operate in adult; your own site and this engagement do not involve explicit material at any point.

Do operators really use AI to pick vendors?

Increasingly, in the same way they use it for any other software decision. The baseline measures which of your category prompts return a named list at all before it measures whether you are on it, and we report both numbers.

We are in a brand-new category. Is there anything to measure?

That is the best case, not the worst. Where no established shortlist exists the engines assemble one from thin evidence, which means a small amount of correct work moves the answer disproportionately. It also means the position is winnable now and much harder in eighteen months.

Our competitors have been around longer. Does that settle it?

Not on this surface. Citation weight follows source presence rather than company age, and incumbents in this category are frequently invisible on review platforms and in comparison content because they never needed them.

Can you help with the trade conferences?

Listings and post-event content, yes — both are citation sources and both are routinely left unclaimed. We do not run event logistics or staff stands.

How long before the score moves?

Entity and structured-data corrections can register within two to four weeks. Roundup placement and community presence compound over three to six months. We report monthly either way, so you see progress before it is complete.

Can you guarantee we get recommended by ChatGPT?

No, and you should be sceptical of anyone who does. No AI platform publishes how it selects sources. We work from measured output and correlations documented across the industry, we report honestly, and we re-baseline the source map quarterly because these systems change fast.

Is there a minimum term?

No. The monthly plans are cancel any time and the entry engagement is a one-time project with a fixed price. We would rather earn the next month than hold you to a contract. One caveat worth stating plainly: review velocity and third-party coverage compound over three to six months, so leaving at month two means paying for work you never saw finish.

Taking 2 new clients this quarter

Be the name AI gets named

Fifty prompts, four engines, your categories. You will see your score and exactly who is being named instead — before you commit to anything.

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